"Goal setting is a big problem in most organizations. The managers think because they print a goal in the annual report or announce it at some meeting, the goal is shared. They may have shared it, but if the team doesn't commit, it isn't a shared goal."
"You can lead a horse to water but you can't make him drink."
"That's it. If a horse doesn't drink, it just isn't shared water. It's the buy in that makes the difference. It's the commitment to making the goal a reality that has to be shared."
-excerpt from Gung Ho! by Ken Blanchard and Sheldon Bowles
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